Our Mission

Make the numbers normal.

Dog supplements are sold on adjectives. We think they should be sold on figures — published, specific, and checkable. That is the whole mission, and everything below follows from it.

Our promises

  • Every active, every dose. Nine actives in CanisWell™ Skin + Coat, and all nine amounts printed on the label. No proprietary blends. No combined "total omega-3" figure standing in for the individual numbers.
  • Only ingredients with a reason to be there. We removed flaxseed and honeysuckle from early supplier specifications because neither earned its place. A longer ingredient list is not a better product.
  • No overclaiming. We support and help maintain skin and coat condition. We do not treat, cure or prevent anything, and we will not write copy implying otherwise.
  • No marketing tricks. No before-and-after photos, no countdown timers, no false scarcity, no paid or incentivised reviews.
  • We say what is unfinished. Batch certificates, oxidation values and an independent formulation review are all still to come, and we list them plainly rather than letting you assume they are done.

What we hold ourselves to

  • Produced in a facility registered with the FDA, operating to cGMP under 21 CFR Part 507, with NSF GMP and ISO 9001 certification.
  • The formula tested by SGS, an independent laboratory, for heavy metals, microbial safety and a 315-item pesticide screen.
  • Chelated zinc, declared as elemental. Natural d-alpha-tocopherol rather than the cheaper synthetic vitamin E. Both specified in writing, not agreed verbally.

Why it matters

If a brand publishes the amount of every active, you can compare it, check it, and hold it to account. If it does not, you are taking their word for it.

We would rather be the brand you can check. See the full ingredient list, or read how we reached each decision in The Standard.

These statements have not been evaluated by the Food and Drug Administration. CanisWell products are supplements for supplemental feeding to dogs only and are not intended to diagnose, treat, cure, or prevent any disease. Consult your veterinarian before use.