Our first production run is in progress, so you cannot order yet. Everything on this page — the actives, the amounts, the sourcing decisions — is final. Join the list at the bottom of the page and we will email you the day it goes on sale.
What's inside
Four ingredients, each with a job
Every active and its amount is printed on the label. No proprietary blends.
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Omega-3 (EPA & DHA)
Supports normal skin condition and coat softness.
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Biotin
Contributes to normal keratin production in skin and hair.
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Vitamin E
An antioxidant that helps maintain healthy skin cells.
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Zinc
Supports normal skin barrier function.
Questions
Before you order
Chicken or salmon — which should I pick?
The nine actives and their amounts are identical in both, so it comes down to the flavor your dog prefers. The salmon chew is made without chicken, so choose that one if you would rather keep chicken out of the bowl. Both use the same marine oil for EPA and DHA.
How long until I see a difference?
Most owners look for changes over four to six weeks. Skin and coat condition shifts gradually as the coat grows out, so consistency matters more than dose size.
Why do you list EPA and DHA separately?
Because a single total omega-3 figure can include plant-source ALA, which dogs convert to EPA and DHA very inefficiently. More on that here.
What does the zinc figure mean?
Ours is 5 mg of elemental zinc, supplied as 25 mg of zinc glycinate. Both numbers are printed because the difference between them is fivefold. Why that distinction matters.
Is that really every active?
Yes. Nine actives, nine amounts, all on this page. If an ingredient is in the chew and doing a job, its amount is printed. What we put on our label, and why.
Is this safe for puppies and senior dogs?
It is formulated for dogs of all ages and sizes. For puppies under one year, dogs on medication, or any dog with a health condition, check with your veterinarian before starting.
What if my dog doesn't like the flavor?
Contact us within 30 days and we will refund the order. You do not need to send the jar back.
